Google in English
Which Google tools does your business need?
Learn how Business Profile, Search Console, Analytics, and Google's other tools work. Each guide explains what to check and what the reports can tell you.
Start with the question
How do you know
people are finding you?
Your Business Profile helps people find you locally. Search Console explains how your site appears in search. Analytics helps you understand what visitors do. Each answers a different question.
Check your traffic.
Google tools and website guides
What does each Google tool do?
Find the topic that fits what you're trying to understand. Each guide walks through the terms, the practical steps, and what to look at next.
Google Business Profile
Your profile shows customers your services, hours, contact details, photos, and reviews. Learn how to check the listing and keep it consistent with your website.
Search Console
See which Google searches show your website, which pages get clicks, and whether important pages are indexed. This guide explains where to look and how to read the reports.
GA4
GA4 can show where visitors come from and what they do on your website. Learn which reports to check and how to tell whether inquiry tracking works.
Tag Manager
Tag Manager lets you organize and test website tracking code in one place. Learn what tags, triggers, and variables do before publishing changes.
Google Ads
Learn how search ads, keywords, landing pages, and conversion tracking work together. Use the guide to review an account and ask better questions about your ad spending.
Local Services Ads
Local Services Ads connect eligible service businesses with people looking for help. Check the services, locations, lead charges, and response process in your account.
Google Reviews
Learn how to request honest customer feedback, respond to reviews, and use approved quotes on your website. Start with a consistent request that doesn’t influence what customers say.
Google Maps
Customers use Google Maps to compare nearby businesses, read reviews, and find contact details. Check what your listing shows and understand why results vary by location.
Google Search
Search results can include ads, Maps listings, website pages, and AI answers. Learn the differences and how to check what appears for your services.
PageSpeed Insights
Test your website on mobile and desktop, read the performance report, and identify loading problems. Learn how lab tests differ from real-user data.
Service Pages
A service page should explain the work, who it’s for, cost factors, and how to contact you. Use this guide to review an existing page or plan a new one.
Website design & SEO
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your website?
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