The resource library
Free website and marketing checklists
Use these worksheets to review your website, plan service pages, request reviews, and keep track of marketing tasks.
Use the workbook
Where should you start with your website?
Start with your positioning and customers, then work through your website and local presence. The workbook brings the full 30-day program together. These are educational worksheets, not a promised project schedule or an ads-management offer. For migration, proposal comparison, and photo permissions, use the linked guides below.
Migration checklist · Compare website proposals · Prepare approved project photos
Days 1 to 6
Audit and strategy
See what's broken, decide who you're trying to reach, and gather the proof you already have before you change anything.
Printable worksheets / Work at your own paceOnline presence audit scorecard
Score your website, Google profile, reviews, and social accounts the way a customer would.
Buyer profile worksheet
Describe the customer you want more of, and the jobs you'd rather not take.
Positioning statement builder
Write one clear sentence about who you help, what you do, and why you.
Offer clarity worksheet
Name your services in the words customers use, with what's included and what isn't.
Trust proof bank checklist
Collect reviews, photos, project notes, and credentials in one place before you write.
Days 7 to 14
Website and SEO
Rewrite the pages that explain what you sell, where you work, and why someone should contact you.
Printable worksheets / Work at your own paceHomepage hero rewrite worksheet
Fix the first screen of your homepage: what you do, who for, where, and the next step.
Service page outline
A page structure for one service that explains the offer and answers buyer questions.
Call-to-action audit checklist
Check every button and phone link so the next step is obvious on a phone.
Navigation cleanup checklist
Simplify the menu so people find services, proof, and contact without hunting.
Keyword and search intent map
Match the searches customers type to the pages that should answer them.
Local content idea planner
Plan pages and posts about the towns, projects, and questions in your market.
On-page SEO checklist
Titles, headings, links, and images, checked page by page in plain terms.
Days 15 to 18
Google profile and reviews
Make your Google Business Profile complete and active so people comparing you on Maps have enough proof to choose you.
Printable worksheets / Work at your own paceGoogle Business Profile setup checklist
Categories, services, hours, photos, and links, set up correctly the first time.
Profile photo and update planner
A simple schedule for photos and updates that keep the profile looking active.
Review request script
What to say, and when, to invite honest feedback without incentives or suggested keywords.
Review response templates
Replies for good reviews, mixed reviews, and the occasional unfair one.
Days 19 to 30
Content, ads, tracking, and upkeep
After the rebuild, keep your posts, ads, tracking, and follow-up pulling from the same proof.
Printable worksheets / Work at your own paceSocial profile cleanup checklist
Make every profile match the website: name, services, area, photos, and links.
Content pillar planner
Pick the three or four topics you'll keep coming back to.
Educational post planner
Turn the questions customers ask into short posts that build trust.
Proof post worksheet
Show a finished project without bragging: the problem, the work, the result.
Offer post worksheet
Announce a service or a season without sounding like an ad.
Four-week content calendar
A month of posts, planned once, so you're not deciding every morning.
Ads readiness scorecard
Check offer, landing page, proof, tracking, and follow-up before you buy traffic.
Meta ads campaign planner
Audience, message, budget, and the page the ad sends people to.
Google Ads campaign planner
Searches to bid on, searches to block, and how you'll know it worked.
Weekly marketing scorecard
Five numbers to check each week so you know what's working.
Lead follow-up templates
Messages for the first reply, the estimate, and the quiet lead.
Weekly maintenance checklist
The short routine that keeps the website and profile from going stale.
Website questions