Residential and commercial service business
Branding, service pages, and booking forms
A refreshed brand, rebuilt website, clearer services, separate booking forms, and help moving to new hosting
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What did we connect to the booking forms?
Project brief
Bringing a service business's brand and website together
This business needed a clearer, more consistent introduction. We refreshed the brand, rebuilt the website, improved service explanations, and connected booking forms to the company's existing software.
What needed sorting out?
The business had conflicting names, contact details, website links, and location information online. Some confusing search results belonged to other businesses with similar names, which meant checking what the owner could actually change.
The website needed a rebuild, too. Customers needed more useful service information and an easier way to find the right booking option.
How did we bring the brand and website together?
We developed a new logo direction and supporting designs, then used them throughout the rebuilt site. The owner gave positive feedback on the new look.
We rewrote service information so customers could understand the work, prepare for a visit, and know what to do next. We also updated supporting business details so the site gave a more consistent picture of the company.
What did we connect to the booking forms?
The logo, service information, and booking forms gave customers the same clear picture of the business.
- 01A familiar look
- 02Clear service information
- 03Connected booking forms
How did we improve booking?
We added separate forms for different service needs. When a problem came up with displaying them on the website, we worked with the booking-software support team to sort it out.
The forms gave visitors a relevant way into the company's existing booking process. Customers could choose the service they needed instead of starting with a broad, unclear request.
What else did we handle?
We helped complete the website launch and hosting move, set up Google Search Console to monitor search activity, and worked with the owner on correcting wrong information online. The owner confirmed one incorrect social-profile address had been fixed.
We delivered materials for requesting customer reviews and prepared a local-advertising account. The ads weren't launched during this project.
What did the business receive?
The business had a replacement website, an updated look, clearer service pages, and connected booking forms. The move away from the previous hosting setup was completed.
The owner also had review-request materials ready to use and a clearer starting point for future marketing. The different parts of the business's online presence finally worked together more consistently.
How did the website support sales conversations?
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