Website and sales materials for a remodeler

The company did good remodeling work, but its website made that work harder to find and understand. Homeowners needed a clearer picture of what the team could build, examples of finished projects, and an easy way to ask about their own home.

As we worked together, we found broken links, repeated project pages, outdated business information, and forms that needed better tracking. Some of these problems showed up as the site grew, so checking and maintaining it became part of the job.

We organized the site around the things homeowners want to know: what you build, what your work looks like, what a project involves, and how to get started. Project stories explained the work, the design choices, and the timeline instead of leaving photos to do all the talking.

We also wrote about planning and cost questions. A homeowner could read about a service, see a relevant project, and find the next step without hunting through the site. We made the phone and consultation options easier to use on mobile, too.

We repaired broken links, combined duplicate pages, and cleaned up the list of pages Google uses to explore the site. We also removed thin pages that weren't giving visitors useful information and made sure old website addresses led somewhere helpful.

We tested the consultation form and its thank-you page, then set up tracking for inquiries. That helped separate someone clicking a contact button from someone actually sending a request. We worked on the separate advertising page and its tracking as well.

We helped collect project photos, request customer reviews, update the business profile, and ask other websites to correct wrong company details. One review request brought in a new five-star review.

We also designed business cards, presentation folders, email signatures, and materials for meetings with prospective clients. The materials matched the website, so customers saw the same branding online and in their meetings.