Helping three kinds of customers find the right service

The business served several kinds of customers, but the website treated them much the same. A homeowner and a commercial property manager had different questions, and a broad list of services wasn't answering either of them well.

Some links went nowhere or opened unexpected pages. Service descriptions were short, business hours weren't consistent, and a seasonal service was hard to find. People had to work too hard to figure out what to do next.

We rebuilt the site with separate starting points for homeowners, commercial properties, and public organizations. Each group could find information about the work that mattered to them.

The pages explained what a service included, what could affect the job, and what information the business would need for a quote. We brought the seasonal service into the main navigation so it was easier to find, too.

We added separate request forms for the main customer groups and the seasonal service. The forms connected to the company's existing software, so visitors didn't have to guess which general contact option to use.

We explained what to share and what would happen next. Job applications had their own form, keeping employment questions separate from requests for paid work. Visitors could also open the quote forms through direct links.

We added service-area pages and seasonal maintenance guides. These answered practical questions and helped visitors move between the service they needed, the area served, and advice about looking after their property.

We gave pages clear names and descriptions for Google, connected related information with useful links, and helped move the website to its new setup. The owner received a guide for keeping the business profile up to date.