A new website for an outdoor service company

The old site needed better answers. Customers wanted to know what the business did, what affected the price, how to prepare, and how to request an estimate.

Behind the scenes, the website address, hosting, and email were spread across different providers. We had to work out who controlled each part, connect the new site correctly, and investigate old charges that might no longer be needed.

We asked the owner about the details that come up on real jobs: travel, access, site conditions, cleanup, payment, and contact hours. Those answers became service pages, cost information, common questions, and helpful articles.

The site also included photos, information about the owner, and clear ways to ask for a quote. We explained which work the business handled directly and which work involved other professionals, so customers knew what to expect.

During launch, we found settings that could keep Google from showing the site, conflicting versions of the website address, and tracking that wasn't collecting properly. We corrected those problems and checked the links between pages.

We reduced oversized decorative files and changed how fonts loaded. In matching mobile lab tests, the homepage's main content appeared in 3.7 seconds instead of 5.0. A main service page improved from 4.5 to 3.6 seconds. Those tests let us compare the changes; actual speeds vary by device and connection.

We connected the site to Google's search and visitor reports, then added tracking for quote and contact actions. A form counts as a lead after the form provider accepts the submission, rather than just because someone clicked a button.

We tested that tracking and reviewed local business information. We also prepared a place for future project stories, ready for the owner to supply the photos and details.