Making technical services easier to understand

The company knew its trade, but the website wasn't explaining it clearly. Customers needed help understanding the services, where those services were useful, and when to call.

The site was also difficult to find beyond searches for the company name. In an early check, none of twenty selected search terms appeared in Google's top fifty results. Old links and inconsistent business information added to the cleanup.

We rebuilt the pages around the decisions commercial customers needed to make. Instead of listing capabilities and expecting visitors to understand them, we explained what each service did, where it was used, and what a customer could ask for.

We connected those explanations to relevant project examples and helpful articles. We also made the limits of each service clear, including work that depended on the customer's existing equipment.

We improved the assessment form so people could choose a project type, share the important details, and understand what would happen after they sent it. We checked notifications and added protection against repeated submissions.

We also changed the tracking to separate a click on the assessment button from a completed inquiry. Those are different actions, and the owner needed to see the difference.

We improved page names, descriptions, links, and the information Google reads about the business. We repaired old website addresses and connected service information to the places the company worked.

We helped with business listings and worked with the owner to correct outdated details elsewhere online. This supported the same message across the website and the places customers might discover it.