What Should a Contractor About Page Include?

Use the opening to name the company, the work you take on, and the area you serve. A homeowner should be able to tell within a few sentences whether you build custom homes, remodel existing ones, or handle a more specific kind of work.

Name the cities or region where you regularly accept work. If a homeowner needs more detail, link to your service-area page. Our guide to service-area pages for remodelers shows what belongs on that separate page.

Name the owner and the people a homeowner will actually meet. Explain who answers the first inquiry, who handles design or estimating, and who manages the job once it starts. If you’re a small company and the owner handles all three, say so.

Explain how employees and trade partners fit together. If you bring in electricians, plumbers, or other subcontractors, tell the homeowner who coordinates their work and who to call with a question. Questions about who’ll be on-site and who’ll handle updates are both on NARI’s contractor checklist for homeowners (PDF).

Describe the kinds of projects your team handles regularly and the decisions it knows how to manage. A custom builder might explain how it helps clients evaluate a lot before design begins. A remodeler might describe how it plans construction around families who stay in the home.

Use your company story to explain where those practices came from. If your founder started as a carpenter, tell readers how that experience informs planning or site supervision. Keep the founding date and individual experience distinct. If you opened the business in 2018 and the owner has worked in the trade since 2006, each date tells the reader something different.

Link to a project that shows the work you’ve described. Give the reader a way to see what changed and how your team handled it. Our guide to homeowner trust signals explains what else homeowners look for before calling.

List a credential when it’s current and relevant to the work you’re describing. Name who holds it, who issued it, and what it covers. If there’s an official lookup, link directly to it so a reader can check the status.

Use licensing and insurance language that matches what you can document for the work and location. Homeowners can confirm a license with the issuing authority and ask for proof of insurance. Both steps are covered in FEMA’s general contractor checklist (PDF).

Link to a relevant project story or a review that describes what it was like to work with your team. If you mention an award, include the issuer and year so a reader can tell what it recognizes.

A current team photo, a portrait beside each bio, or a jobsite photo can help a homeowner recognize the people they’ll meet. Get approval before posting names and photos. Use captions for names or roles when they aren’t clear from the surrounding copy, and write alt text that describes what’s visible.

On DewBwah’s About page, we show who leads website strategy and SEO and who handles approvals, project details, and billing. A contractor can use the same approach for the handoff from estimating to construction. If you’re sorting through jobsite photos, start with our contractor project photo workflow.

Link to services, similar projects, or your process where they help answer the question at hand. A link called “See our kitchen remodels” tells a reader where it’ll take them.

At the end, choose one primary action and explain what happens after it. If you want people to send an inquiry, tell them what you’ll ask for and who’ll respond. Our contractor contact form guide covers what to ask on that first form.

Gather your approved photos, current credentials, and one or two projects that represent the work you want. Put the page together in this order.

1. 01

   Company and service area

   State what you do, who you work with, and where you accept jobs.

2. 02

   People and responsibilities

   Pair current photos with names and explain who handles the first call, the project, and updates.

3. 03

   Experience and proof

   Explain how your background shapes the work. Add current credentials and link to a relevant project.

4. 04

   One next step

   Invite the homeowner to request a consultation or start an inquiry. Say what happens next.

Give the page to someone who doesn’t know your company. Ask them to point out who would take their call, who’d run their project, and where they’d go to see a similar job. If they have to ask you, revise that part of the page.

Use a page title that names the business, such as “About Lee Remodeling | Kansas City Design-Build Remodeler.” Use descriptive link text and keep the information about your team easy to find. An About page is one example of how to show readers who’s behind the site, as explained in Google’s guide to helpful content.

Pick someone to update the page when a person leaves, a credential changes, or you adjust your service area. Our contractor website update schedule gives those checks a place in your regular review.

If you know what makes your team good at the work but can’t get it into words, we can help. We offer construction website copywriting and website design for remodelers and homebuilders. Tell us what your About page needs to explain.