CASE STUDY
Muscle Movement & Improvement
Muscle Movement & Improvement is Chris Cox's massage and recovery practice in Kansas City, Missouri. Chris has 24 years on the table, and in 2026 he moved the practice from Liberty to Kansas City and relaunched around 12 structured recovery programs. You bring the goal, Chris builds the plan.
Visit Muscle Movement & ImprovementThe problem
A move like that usually wrecks a local business online. Chris's search visibility was built entirely around Liberty, a city he was leaving. His old site was a standard massage-menu template that didn't fit the new program model at all. And the programs themselves, the whole future of the practice, had no home on the web.
What we did
Rebuilt the website around the programs. A new site built for his assessment-first model, with all 12 recovery programs explained, bookable, and payable right on the site.
Wrote content people actually search for. 8 blog posts answering the real questions people type into Google across multiple areas of massage and recovery, so Chris shows up where the questions are being asked.
Moved his SEO, not just his office. We transitioned all of his Liberty search work over to the new Kansas City location, so the move grew his visibility instead of erasing it.
Run his Google Business Profile. We manage the profile and post fresh content every week, so he stays relevant and in front of people searching for massage and recovery in Kansas City.
The result
Not long after the move, Chris texted us:
"What the hell are you doing to me?! I'm getting people calling and texting left and right asking for massages! I love it!"
In his words
"Been working with DewBwah for a bit now for my marketing. I've gotten 11 new clients and several more leads just in the last 2 weeks. Wish I could have found this marketing agency a long time ago. She knows what she's doing, and I'm forever grateful. 10 stars!"
Chris Cox, Muscle Movement & Improvement
Want this for your company?
If you'd rather focus on your trade and let a pro handle the marketing, that's exactly what we're for. See our pricing or get in touch.