Does your Google Business Profile match your website?

Read the public name, phone, hours, service area, and offering on the profile, then open its website link. Resolve contradictions using an approved business record. Don't publish a private address just to make every field visually identical.

Check the actual destination status and mobile experience. A working link to a generic homepage may still leave a visitor unsure whether you offer the service they were researching.

Match each profile detail to a useful page, then check that the services, contact information, and next steps agree.

A profile interaction, website visit, phone click, accepted form, and qualified opportunity are different events. Record what the available platform report actually measures.

If approved tracking parameters are used on a website link, keep them free of personal information and confirm the canonical destination remains correct. Consent and cross-device behavior limit attribution.

Request genuine reviews neutrally and don't offer incentives or select only happy customers. Follow Google's review content policy. A reply should avoid disclosing private project or customer details.

For website reuse, keep the source and permission privately, publish only the approved attribution, and don't attach a review to an unrelated anonymous case. A stock image should never stand in as evidence of completed client work.

Save the before observation, authorized correction, public check date, and unresolved dependency. A changed dashboard field isn't the same as a confirmed public correction.

Google's local-ranking explanation supplies platform context, not a guaranteed outcome for this checklist. Use the local SEO audit to prioritize wider work and the profile service for implementation scope.